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Understanding The Components Of On-Page SEO
- Keyword Search - The purpose of performing keyword research is to find words and phrases that users are searching for on Google and other major search engines. These terms are related to the products and services on your site. Now, more than ever, keywords have an increasing focus on searcher intent.
- Website Analyst
- Website analytics provides insights and data that can be used to create a better user experience for website visitors. Understanding customer behavior is also key to optimizing a website for key conversion metrics.
- Sitemap - A sitemap is a file where you provide information about the pages, videos, and other files on your site, and the relationships between them. Search engines like Google read this file to more intelligently crawl your site. A sitemap tells Google which pages and files you think are important in your site, and also provides valuable information about these files: for example, for pages, when the page was last updated, how often the page is changed, and any alternate language versions of a page.
- Search Console - Google Search Console is a free service offered by Google that helps you monitor, maintain, and troubleshoot your site's presence in Google Search results. You don't have to sign up for Search Console to be included in Google Search results, but Search Console helps you understand and improve how Google sees your site.
- Google Analytics - Google Analytics is one of the most popular digital analytics software. It is Google's free web analytics service that allows you to analyze in-depth detail about the visitors to your website. It provides valuable insights that can help you to shape the success strategy of your business.
- Schema - Schema.org is a set of extensible schemas that enables webmasters to embed structured data on their web pages for use by search engines. The schemas are a set of 'types', each associated with a set of properties. The types are arranged in a hierarchy.
- Canonical Tag - A canonical tag (aka "rel canonical") is a way of telling search engines that a specific URL represents the master copy of a page. Using the canonical tag prevents problems caused by identical or "duplicate" content appearing on multiple URLs.
- Meta Tags - Meta tags are snippets of text that describe a page's content; the meta tags don't appear on the page itself, but only in the page's source code. Meta tags are essentially little content descriptors that help tell search engines what a web page is about like meta title and description.
- Robots.txt - Robots.txt is a text file webmasters create to instruct web robots (typically search engine robots) on how to crawl pages on the website.
- Optimize Page Speed - Page speed is a measurement of how fast the content on your page loads. Page speed is often confused with "site speed," which is actually the page speed for a sample of page views on a site. Page speed can be described in either "page load time" (the time it takes to fully display the content on a specific page) or "time to first byte" (how long it takes for your browser to receive the first byte of information from the webserver).
- Broken Links - Broken links are links that don't work. Some of the reasons why links don't work include: A website is no longer available. A webpage was moved without a redirect being added. The URL structure of the website was changed.
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